- Why Choose Us
- My Property Value
- Do I need An Agent
We consider our program to be a competitive advantage. Please call us at 800.869.6095 or complete our home marketing consultation request form here.
1. Preparing
In order to get top dollar for your home you have to make your home look its best. Our agents are trained to help you identify and prioritize repairs and improvements that will provide the best return on your investment. Cabrey Lane works with a Home Interior Consultant who has extensive experience in this area, so before your home goes on the market, we offer home staging to make every room in your home not only look its best, but will be Model ready to inspire any buyer in wanting to purchase your property. Some homes require no assistance in this area and look amazing, while others may choose a complete staging plan to maximize sales price – our job is to offer these solutions to you and let you decide on the strategy that best fits your needs.
2. Pricing
The most important step in selling your home is pricing it correctly from the onset. It's a well known fact that overpriced homes take longer to sell and usually sell for a lower price than a competitively priced counterpart. It’s also a well known fact that many agents push sellers to price their homes too low to make a quick commission. Our agents are trained to treat the sale of your home as if it were their own. Our goal from day one is to maximize your sales price while closing the transaction in the time frame that suits your needs. Further, our agents are trained to use advanced market analysis software to build a comprehensive report that will accurately determine the optimal list price for your home. Request a detailed market analysis of your home and area today. .
3. Marketing
Cabrey Lane provides our executive agents with consistent technical solutions proven to get your listing in front of as many potential buyers as possible. More and more evident in our global economy, these buyers are not just local, not just statewide or even national – but worldwide. Our reach is so extensive because we invest heavily in web, social networking, email, direct mail, and print campaigns that feature our listings. Cabrey Lane offerings include:
o Custom sign with interior pictures and website address. Click here for example.
o Custom website for your home, (example: www.123main.com).
o Full Color, professional flyers. No cheap flyers that send the wrong message about your home. Click here for example.
o We will feature your home on Facebook, YouTube, Google, Google Video, Realtor.com, Zillow, Trulia, and 50+ other websites. It will simply be hard to miss your home online. Click here for example.
o Professional pictures including High Dynamic Range (HDR) and Panoramic Capture technology. Click here for example.
o Virtual Tour featured on many websites including your property’s individual website, our Cabrey Lane home page, YouTube, Facebook, and more. Click here for example.
o Neighborhood marketing. Your neighbors should know that your home is for sale, they will know with Cabrey Lane.
o Social media marketing and online advertising. Google Adwords, Facebook Ads, Blogs, Realtor.com, etc.
o Open houses (optional)
The most important element of our marketing strategy is to focus these efforts exclusively where buyers and agents are looking. When you allow Cabrey Lane to sell your home, we will identify your ideal buyer and then develop and implement a tailored home marketing program designed to reach them.
4. Negotiating
Successfully negotiating a real estate contract is more than a matter of luck or natural given talent. When you receive an offer, having an agent with a proven track record of bringing buyers and sellers together, can make a huge impact on your final sales price. Our Cabrey Lane home listing specialists are skilled negotiators who can help you get to the highest price a potential buyer is willing to pay, as well as the best terms, shortest contingencies, fewest repairs and lowest closing costs.
5. Managing
While your home is on the market we will provide you with frequent status reports that will show your top prospects, summary of feedback from your showings, a review of completed and planned marketing activities and any recommended adjustments to course if needed. In order to keep tabs on your competition we setup a neighborhood alert system that will notify you as similar homes in your neighborhood come on the market, go under contract or sell. Once your home goes under contract we use our sophisticated transaction management system to make sure the buyers, and their agent, follow through with their contractual obligations in a timely manner.
Cabrey Lane Properties delivers fresh relevant ideas, technology infused with designer style, along with unyielding integrity at their core.
Cabrey Lane’s innovative home selling system was developed to provide our clients with a consistent and proven method to prepare their homes for sale, price their homes for maximum selling price, and inform as many prospective buyers as possible. The benefits of allowing Cabrey Lane to work for you can be simply summarized as: A strategy that matches your timeframe at the highest market price possible.
The Real Estate market is in constant change and your home is rarely worth the same amount it was just 6 months ago.
Click here to get a free evaluation of your current market value, no obligations!
Selling a home is not simple. The documentation alone is enough to make the average home seller go insane. Cabrey Lane aims to take you, the seller, out of the stress zone by simplifying the process for you. We do the work so you don’t have to.
Selling a home also requires a lot of marketing. Most sellers are not prepared to adequately market their home for sale. For example, real estate agents go through painstaking searches to find “For Sale By Owner” sellers in hopes of converting them to listings. One reason it is so tough for agents to find these homes is that they are not marketed well if at all. This will directly influence the sales price of your home. The greater amount of buyers that find your home directly reflects the chances of selling your home at the highest possible sales price.